What is the purpose of using orange lights inside the studios?

The purpose of using orange lights inside the studios is to represent energy and positivity. This design choice is aligned with Orangetheory Fitness's brand identity, which emphasizes motivation and an energetic atmosphere. Orange is often associated with warmth, enthusiasm, and excitement, all of which contribute to the overall experience of participants during their workouts. The lighting serves not just as aesthetic decoration but also plays a role in influencing the mood and energy levels of those exercising, encouraging a spirited and engaging environment throughout the class.

This vibrant color also correlates with the brand's theme of pushing oneself in workouts, reinforcing the idea of striving for progress and achievement in a supportive community. Therefore, the use of orange lights is a deliberate strategy to enhance the workout experience and keep participants focused and motivated.